The Edit: five projects including g31’s versatile brand for bunker-turned-culture spot Bilker Bunker

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Düsseldorf-based creative agency g31 crafted an identity for the Bilker Bunker, a WWII bunker that has been transformed into a dynamic arts and culture venue. Led by an eclectic array of bold and personality-driven typefaces, the project captures the essence of the bunker’s architecture and function with a visually striking modular system. A variable logo system represents the cultural institution’s multi-perspective approach, while a clean grid structure enables a wide range of layout options. The design system plays with a range of colours and typography, which can be dialled up or down depending on the purpose of the assets being crafted – for example, it uses a restricted palette of colours for corporate media, while allowing for maximum creativity and expressiveness in operational communication. A custom signage system adds a unique identity to the location itself, and the newly developed website serves as an engaging and interactive platform to showcase the vibrant art and cultural experiences offered at the bunker. The final appearance of a branding project is, in many commercial contexts, impeccable, refined, and flawless – down to the smallest detail. With her speculative project Another Seltzer, Australian designer Sophie Tyrrell confidently rebels against perfection while honouring and celebrating the smudged and ink-stained era of print. Bold, bleeding black type is juxtaposed against a vibrant singularly-coloured label, paying homage to the gritty aesthetics of low-budget art and music fly-posters from subculture and counterculture movements like punk, rave, and queer scenes of the ’80s and ’90s. With the wordmark proudly displayed in a stretched version of Arial, the project also serves as a heartfelt tribute to the widely recognised (and adored) system typeface.