The Edit: five projects including Re Design’s no-nonsense identity for hydration drink Rolus

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Rolus isn’t a life-altering wellness elixir, nor does it pretend to be. It keeps things simple – it’s a sparkling hydration drink that doesn’t overthink things. Its look, designed by Re Design, doesn’t either. Characterised by a minimal colour palette and strong typography, Rolus’ visual identity strips away the unnecessary frills common in the beverage industry, instead aligning with their no-nonsense positioning in the market. The brand’s straightforward approach is reflected in bold, clean layouts and photography that captures authentic moments. In collaboration with Sunset Hospitality Group, designer and illustrator Daisy Hardman crafted an elevated and uplifting brand refresh for their recently revamped Japanese restaurant, Sachi. The name itself, meaning happiness, sparked the team’s research, leading them to the expression ‘mono-no-aware’ – ‘the beauty of life’s fleeting moments.’ “This synergy between nature and happiness became the focus for the brand identity, looking at how the Japanese use devices such as Shoji screens to connect with nature, and enjoy these fleeting moments,” Hardman tells us. “One of the key components of the identity was to create our own linear patterns, representing this connection between inside and outside.” Further, the identity nods to the Japanese concept of Borrowed Landscapes, with windows that bring nature to the forefront, “bringing guests closer to ingredients, processes, and the feelings behind food.”