Introducing Jitter, a fast, simple and collaborative design tool that “unlocks motion for everyone”

“Motion is no longer a nice-to-have. It’s literally everywhere, on every screen around us,” says Robi Robaszkiewicz, the Co-founder of Jitter – a fast, simple and collaborative motion design tool on the web. It’s true. Far from being an afterthought, motion has grown to be an incredibly powerful tool, something that’s impossible to ignore anymore. It helps brands tell their stories more evocatively, adding a rich layer to their storytelling just through the way things move. But working with motion is not always straightforward. Industry-standard tools can sometimes be far too knotty to master quickly, and this was something Robaszkiewicz and Co-founder Étienne Albert understood, a realisation that led them to launch Jitter. “When we met, we realised we were both passionate about the same thing – simplifying complex creative workflows. Given our backgrounds in motion design and app development, motion felt like the obvious problem to tackle,” says Robaszkiewicz. When they sat down and studied the state of motion design, they realised a few things – traditional tools are too complex and not built for modern collaborative workflows; less than one in 10 designers are familiar with traditional motion design tools; and companies face bottlenecks, delays and higher production costs when integrating motion. They also understood that “designers, agencies and brands are all looking for a better way to create motion – one that is intuitive, fast and works seamlessly with their workflows. That’s why we built Jitter, a tool that unlocks motion for everyone, without the steep learning curve.” Perhaps what immediately jumps out about Jitter is the fact that it is aimed at anyone and everyone, regardless of their skill level. But to build a product with that level of simplicity coded into it meant looking at other tools known for their complexity – like Adobe After Effects, and doing everything that they’re not. “From the start, our focus was always on making motion design easy. This forced us to prioritise ruthlessly – cutting unnecessary complexity, simplifying workflows and challenging assumptions about how animation tools should work,” notes Robaszkiewicz. “Jitter was built on a simple idea – motion design should be easy, but never limiting. Many tools fall into one of two extremes – either they’re powerful but complex, or simple but lacking creative depth. Our challenge was to bridge this gap – make animation intuitive for beginners while still providing enough control for experienced designers.”