The Edit: five projects including Super Studio’s shelved yet delicious identity for Dashi Ramen

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Located in Trois-Rivieres, Canada, Dashi Ramen is an up-and-coming ramen restaurant that promises excellent ramen to-go. Although not the brand’s ultimate result, Canada-based Super Studio are proud of their identity for the eatery, which seamlessly blends well-known ramen elements with a minimalist yet rich character, effectively conveyed through Pangram Pangram’s PP Gosha Sans typeface. The ingredients used in a classic ramen inspired the distinctive visual elements. For instance, the logotype is accompanied by an illustration of a spiral-shaped Narutomaki fish cake, an indispensable ingredient of the dish, as any ramen enthusiast will tell you. Similarly, the letter ‘S’ in the wordmark is cleverly designed to resemble a noodle, which is stretched in certain cases (such as the imagined store front) for maximum visual impact. The Summit Foundation is a private family foundation dedicated to promoting the health and well-being of the planet. With the aim to communicate their mission and their three programme areas – achieving gender equality, protecting the earth’s biodiversity and making cities sustainable – via a rebrand and new website, they reached out to Studio Blackburn. The London-based brand and design studio developed a brand image that not only stands out with clarity – demystifying the areas of sustainability, net-zero and human rights – but does so with grace. The central concept, ‘amplified humbleness,’ sparks a bold and elegant visual language, spearheaded by a unique logo lock-up system, and a clean, no-frills typographic approach.