This January on their journey, their rebrand and the unrelenting optimism that makes them tick

There’s something about the work of This January – whether it is their 50-something seconds film for The International Spy Museum, which follows a dad living the spy life of his dreams, or their potent, typography-forward identity for Khalifa Kush – the ad agency’s work is always packed with personality. Based in the heart of Washington, DC, the team works across brands and industries with equal ease, even taking on the seemingly daunting task of rebranding themselves, and meeting their own brief with a sense of humour. Hot off the heels of the rebrand, we speak to Creative Directors Maggie Winters and Zach Goodwin, as they tell us about founding the agency during the pandemic, their evolution since, and how their refreshed look came to be anchored by a glyph of a rising sun, which has now lovingly been nicknamed the ‘The Sunbutt’ by their team. RB: Hi, Maggie! How has this month been treating you and the team? MW: Ohhh, we are busy this month! We just got back from summer break – we close the whole office a few times a year so everyone can take a break and unwind – and work has just roared back to life. (At least we’re well rested). We’re working on some really exciting things with the International Spy Museum, Swiss and Lufthansa right now…plus a brand-new brand launch! Stay tuned over the next few months 👀