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US BRANDING STUDIO

Two Times Elliott on the experimental workshops that improve their client work, process and morale

by Independent Studio ·

Since mid-2021, we have been developing a series of workshops following long periods of independent working. These workshops are an informal opportunity to experiment as a team through varying disciplinary outputs. “Since the start of my design career – travelling back to university days, I’ve always enjoyed non-conformity and deconstruction. Throughout my education, the design schools I have attended are known for being ‘experimental’ and this informs my approach to briefs – be it personal, client or self-initiated. It came naturally to me, to create a set of frameworks for the studio alongside the founder, James, so that everyone could benefit. As a studio, it's crucial to keep expanding our routes to creativity both from a thought perspective as well as practical development. To collaborate and learn from others around us is vital to our reasons for a number of initiatives the studio passionately develops – including this series of workshops. They help us all to discover and explore in ways that not all client projects allow. Another common aspect with our workshops is being away from the screen, using analogue methods to craft our ideas rather than a reliance on computers.” — Noemie Courtois, Senior Designer

Culture 2022 The Brand Identity Poster Print Art & Design Black White Edgy Maximalist Playful Linework Handwritten Sans Serif Experimental

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