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US BRANDING STUDIO

Twoo combine flair, function and digital dynamism in their identity for Brazillian gallery Index

by Twoo ·

Beginning online before expanding into a physical space in Brasília, Index is a digital and physical gallery that serves as a showcase of Brazil’s modern and contemporary art scene. Although not stopping there, they also propose curatorial strategies in order to create dialogues between different generations of artists with varying cultural perspectives. Looking for an identity upgrade alongside their move from screen to space, founding team Monica Tachotte and Marcos Mendes Manente turned to Twoo – the independent Barcelona-based design practice of Brazillian duo Danilo Campos and Carlos Kun. Both garish and graceful, their solution combines a distinctly digital green colour in reference to the gallery’s beginnings with a delightful serving of Brazilian flair and character. Heading to Brazil, Twoo chose Rio de Janeiro-based foundry Plau’s rhythmic type family Vinila to lead the rebrand; finding it to represent both the solidity of Brasília and the modernity of its upcoming artists. The typeface is characterised by the ink-traps found across its diverse range of weights, be it bolder styles for commanding headlines or its elegant lighter weights for body copy and supporting information.

Tech 2021 The Brand Identity Advertising Bag Business Card Digital Identity Newspaper Poster Print Website Wordmark Art & Design Gallery Black Green White Linework Repetition Sans Serif Bold Condensed Inktraps

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