7Days Packaging Redesign: Favorite Croissants in a Modern Visual Format and Delicious Execution
Background 7Days croissants have long been a part of the daily lives of active city dwellers who value convenience, taste, and the ability to snack on the go. For 26 years, the brand's packaging has remained virtually unchanged, maintaining high consumer recognition. However, visual trends, shopping habits, and shelf presentation requirements have changed. Therefore, it became necessary to update the packaging design while maintaining its recogn
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