Kellogg's Instant Noodles "Iftkasa" Advertising Campaign and Visual Identity
Project Overview & The Insight Created by Mohamed Hisham, the "Iftkasa" campaign is a 360-degree advertising and visual identity project developed for Kellogg's Instant Noodles. The core creative insight stems from a deeply relatable Gen Z behavior: the late-night culinary experiments—known locally as "Iftkasat"—where young people mix unexpected ingredients together to create midnight comfort food. Instead of treating instant noodles as a standar
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