Palmer Brewing Company is Alaska's Heartland Brewery in the Valley
For the rollout of "Alaska's Heartland Brewery", Palmer Brewing Co., we had ample inspiration to pull from. Nestled at the foot of the Chugach Mountains in the Matanuska Valley, the region has a rich farming past. It was from this that we built the identity for the new brand. We chose to pair a strong slab serif (Pitch) with several pieces of custom script, giving nod to the area's agricultural history. We pulled from the namesake town's iconic v
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