A Seasonal First: How Viewpoint Created a Limited-Edition Flavor for the TUC Brand
Background TUC crackers from Mondelez Rus have been a leader in the salted cracker category* for many years and one of the most recognizable brands in the salty snack category. The product is aimed at a younger audience—schoolchildren, young adults, and anyone who enjoys spending time with friends. TUC is a snack for socializing, watching movies together, parties, and simple moments that become brighter when shared. In 2025, the TUC team rebran
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