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US BRANDING STUDIO

Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design

by KNOCK KNOCK ·

In a market where premium seafood is often positioned through luxury cues or imported origins, Felix & Sơn's Fish Smokery takes a different approach. The brand is built on the belief that exceptional food begins with patience, craftsmanship and respect for ingredients. Rather than competing through extravagance, it celebrates the quiet confidence of traditional smoking techniques and the quality of locally sourced seafood. The identity was devel

Packaging 2026 World Brand Design Graphic, Identity, Packaging, Visualisation

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Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 0 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 1 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 2 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 3 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 4 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 5 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 6 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 7 Felix & Sơn's Fish Smokery: Bringing European Smoking Heritage to Vietnam Through Contemporary Brand Design brand identity by KNOCK KNOCK - Visual 8

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