Nailing Creative Impact. The ADC Festival Identity by EIGA.
Germany's largest celebration of creative excellence needed an identity that could stand on its own. The ADC Festival brings together the industry's leading creatives every year, yet within the ADC brand architecture it lacked a distinct identity. Our task: create a visual language that feels unmistakably ADC – and unmistakably like a festival. The ADC's iconic trophy becomes a system. The answer was already embedded in the brand. The nail –.
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