Above Water Coconut Sparkling Water From Viet Nam
Context The coconut water category has been using the same visual recipe for years. White. Green. Clean stream and palm leaves. A close-up shot of cracked coconut to guarantee extra freshness. It works. Until every bottle starts looking like it came from the same photoshoot. Above Water was already doing something different. By combining coconut water with sparkling soda, vitamins, and minerals, it had far more energy than the category it came
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