"Iskrenne Vash"/Sincerely Yours: A New Look Without Losing Trust
Background "Iskrenne Vash" is a brand owned by Agropromkomplektatsiya, a company with a strong regional presence and its own production facilities and raw material sources. The brand's packaging underwent its first update since 2018. While retaining key brand elements, it adopted a more modern and eye-catching visual style. Consumers perceive the brand as local, delicious, and natural; however, there was a need to enhance the perception of value
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