AEB’s ‘FOMO’ Summit Transformed Event Branding into a Vibrant Experience

AEB get connected 2024 Starting point Every year more than 500 customers, partners, and employees come together at the AEB HQ in Stuttgart for the ‘get connected’ summit. Topics such as global supply chains, tech, and logistics are discussed and worked on together for an entire day. This year’s motto of the event is ‘FOMO’—fear of missing out. Challenge How can the event, with its various agenda elements, talks, and workshop sessions, simultaneously offer space and time for exchange? Or to put it another way, how to turn the AEB HQ into a pop-up event location for one day that visualises and facilitates the feeling of ‘FOMO’ in a challenging—yet still pleasant—way. Solution In order to make ‘FOMO’ tangible, it made sense to offer talks, workshops, and networking opportunities at the same t