Introducing “Dress in Happiness”: A Global Identity for Farm Rio by Biabum Studio

My name is Victória Brusco, and I’m part of the Biabum team, a creative studio from Brazil composed primarily of women. With empathy and active listening, we immerse ourselves in projects that look towards the future, creating meaning and real connections through design. I’m thrilled to present Dress in Happiness, a visual identity project developed to consolidate the global communication of Farm Rio, one of Brazil’s most iconic fashion brands, that has been cultivating an exciting and increasing international expansion. With its bold prints, vibrant colors, and nature-inspired design, The Dress in Happiness concept is designed to translate the essence of Farm Rio into a universal message of joy and color, bringing a fresh perspective on Rio’s lifestyle. Our visual approach balances the br