Ali Rahmani Designs a Shiraz Wine Label That Honors Persian Heritage

This design was created for the Rosmey brand in Australia. A key principle I adhere to throughout my packaging design process is the thorough research of a product’s historical background, what I refer to as Cultural and Historical Research in Design. This approach is vital in ensuring that the final design is not only visually appealing but also communicates the product’s identity and authenticity, deeply resonating with its cultural roots. In today’s world, if you search for Shiraz wine on Google, you’ll find countless companies around the globe producing wine under that name. However, the name Shiraz is deeply rooted in Iranian history, tracing back to the Achaemenid era, a time when wine was cherished in royal courts and Zoroastrian temples. This long-standing tradition persisted for c