“tāi Icetea” Brand and Packaging Design by Dominika Kupietz

tāi is an innovative beverage concept that reimagines the essence of Thai Iced Tea through a bold and modern brand identity. The challenge was to create a visual system that not only communicates the diversity of flavors but also translates the cultural roots of Thailand into a playful and contemporary design language. The approach: Make flavor tangible. tāi is more than just iced tea—it’s a multi-sensory experience. The design conveys the character of each flavor through a powerful visual language that combines color psychology, dynamic typography, and illustrative storytelling. The brand name tāi is short, memorable, and phonetically echoes the word “Thai,” creating an immediate association with the drink’s origin. The logotype takes inspiration from traditional Thai script, incorporatin