Alisa Shchepoteva’s Student Concept for Doberis’ Do Restaurant Branding Embraces Nature with Bold Visual Metaphors

Doberis’ Do is a concept restaurant where anyone, sitting at a round table with a white tablecloth, will be able to connect with nature and taste what grows at arm’s length, but first they must get to it… The name translates as “get to”, which carries the main idea of the restaurant. This brand is created for those who are constantly hungry for new experiences and are ready to go anywhere in the world to try what nature can give in its wildest form. The design of Doberis’ Do embodies the very essence of the brand, its illusory, inclusive, airy and inviolable, thereby conveying its naturalness and the liveliness of the products it provides. The main element of the Doberis’ Do design are three types of pixel gradients, which become collective images of three earthly elements, which indicates