Studio Guild’s ‘Arrived’ Wine Captures the Essence of Social Media Travel Trends

In the ever-evolving world of social media trends, some are fleeting while others stick around for a while. One quirky and oddly charming trend that has gained traction over the past few years is the phenomenon of taking holiday snaps with your feet prominently featured in the shot. Whether you’re lounging by a pool, soaking up the sun on a beach, or enjoying a scenic mountain view, the “feet in the shot” often signifies the arrival at an envious destination or proof of being there. Studio Guild’s strategy behind this entry level brand was to engage the consumer with a relatable story that would take them back to a cherished moment. A moment they could relax, enjoy with family and friends, slow down and be in the now. We set out to create a scenario for each wine on offer to relate to the