Andrea Curto Captures the Majesty of Mount Etna With ‘veneris’ Wine Label Design

Andrea Antonio Curto, a visionary Visual Identity and Packaging Designer, pays homage to Sicily’s volcanic soul with Veneris, a wine label that fuses tradition, geography, and design innovation. Rooted in the powerful narrative of Mount Etna, Veneris encapsulates the elegance of the land while respecting its raw, untamed energy. The design draws inspiration from the iconic silhouette of Mount Etna, one of the world’s most active volcanoes and a timeless symbol of Sicilian heritage. Curto reinterprets its rugged contours with a unique frastagliata (jagged) label shape, reminiscent of volcanic rock and the mountain’s irregular skyline. This physical detail creates an immediate tactile connection, inviting the user to explore the label as both a visual and sensory experience. The color palett