Three Rules of Authentic Trappist: the Beer Bottle That’s a Work of Art

Last months, our agency, Tête de la course from the Netherlands, created a unique campaign for Three Trappist breweries. Three Trappist breweries – La Trappe in the Netherlands, Tynt Meadow in Leicestershire and Zundert also in the Netherlands – joined forces and decided to brew a beer for a good cause. Tête de la Course was asked to develop a name, package design and campaign Tête de la Course has introduced a premium-level presentation to the beer market in the form of Three Rules of Authentic Trappist – a special edition double with a story behind it that feeds right into a narrative of quality and craftsmanship. The product is named Three Rules of Authentic Trappist, and the packaging explains these three rules via lavish illustrations, carefully drawn by Svetlana Molodchenko – an arti