Into the Light Creates Chocoland Drink for Horlicks

Into The Light, the Liverpool-based branding and design agency, has designed a new kids drink for Horlicks, owned by Warrington-based Aimia Foods. Horlicks Kids Chocoland is a fun, nutritious and chocolatey addition to the range and represents the malted drink brand’s first foray into the young family market. High in 10 vitamins and minerals, the add milk beverage is designed to deliver malty goodness to the next generation of Horlicks shoppers. Into the Light created a colourful vibrant brand world to inspire children’s imaginations. This includes a suite of playful assets including chocolate lollipop trees and icecream mountains which can be used across all touchpoints from packaging design to social media and Horlicks Kids Chocoland is a fun, nutritious and chocolatey addition to the ra