Appartement 103 creates La Rhumerie Mauricienne, a new rhum arrangé brand created to capture the richness, warmth, and natural abundance of Mauritius
Appartement 103 is proud to unveil its design work for La Rhumerie Mauricienne, a new rhum arrangé brand created to capture the richness, warmth, and natural abundance of Mauritius through a distinctive packaging identity. In a dynamic rhum arrangé category, the challenge was to create a brand capable of standing out in mainstream retail while clearly communicating origin, quality, authenticity, and appetite appeal. Produced locally and artisanally at Distillerie de Labourdonnais in the north.
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