Appartement 103 Repositions Admiral’s Rum With a Premium Identity System Rooted in Navigation and Discovery
Appartement 103 unveils the new identity for Admiral’s Rum: a strategic repositioning for Saint Lucia’s iconic rum brand. Appartement 103 is proud to reveal its redesign of Admiral’s Rum, formerly known as Admiral Rodney Rum, for SPIRIBAM. More than a name change, the project marks a decisive strategic evolution: moving the brand beyond the legacy of a historical figure and toward a more distinctive, contemporary and globally relevant premium identity. Rooted in the spirit of navigation, explora
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