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US BRANDING STUDIO

Arc’s Gives Nutella Jars a Second Life with Limited Edition Love Me Again Upcycling Design

by Arc's ·

Nutella Love me again Nutella is a global lovebrand and Nutella jars are universally recognisable. Arc’s designed a unique Nutella jars collection born to be reused. A strong easy concept directly suggested through packaging graphic design without need of any word. The product range will cover different ways to recycle the jars. This Nutella jar design concept is focused on sustainability, encouraging reusing the jars for plants. Highlighting a reusable purpose is in line with current trends in eco-conscious consumer behavior. The green tones and the nature illustrations give an ecologically friendly look. The green base color of the jar itself has an ecological connotation. Graphical steps will help understand what is meant here-reuse the jars for planting-and all that it implies-easy to

Packaging 2026 WBDS N u t e

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