The Mane Choice Shines with Intertype Studio’s Luxe Packaging and Inclusive Identity

The Mane Choice For Beautifully Diverse Hair Types The Mane Choice is your go-to, premium quality hair care solution for healthy hair, created in Canada. A brand created to enrich the experience of the multicultural consumer in their hair journey. To support and inspire as part of everyday life, while providing a premium quality, performance driven product substantiated by innovative formulas, to aid a healthy beauty lifestyle. Our task was to renovate all aspects of the brand design to better reflects these values. Our starting point was the word-marque. We crafted a new logo by hand to bring a sense of beauty and precision, with subtle flicks and curls that reference the refinement of various hair types. The Mane Choice products are infused with vitamins, essential nutrients such as biot