Arc’s Revamped Lavazza Packaging for Premium Appeal and Consumer Engagement

Lavazza Firma and Blue New Proposition Arc’s latest restyling project for Lavazza, dedicated to the OCS channel, which involves Firma and Blue coffee systems. The project results from a synergic collaboration with the brand and it has seen the evolution of strategic and creative phases aimed at an improved consumer experience. We worked to design a new information hierarchy in order to provide a straightforward and complete product experience. The coffee blends’ distinctive features are displayed with clarity and the product visual has been enhanced. Moreover, Lavazza’s brand identity has been highlighted on the pack: the aroma mark has been amplified and the logo is now at the center of the communication. Finally, Firma and Blue coffee’s system logo has been updated with a modern appeal.