Avon Unveils Disruptive New Fragrance Brand ‘Perfect Nonsense’ With Strategic Brand Creation and Packaging by Free the Birds
Brand elevation agency Free The Birds has partnered with global beauty pioneer Avon on its Perfect Nonsense launch: a bold new fragrance collection designed to reshape the perception of Avon Fragrances for a modern audience. Free The Birds led the brand creation process, from strategic positionin...
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