B&W Graphic Lab Blends Classic Typography and Playful Visuals for Marco’s Brand Evolution

Marco is a fast food brand from southern Italy that caters to the local palate with its classic taste. As for the traditional product line, Marco wants to make new breakthroughs and incorporate more inspiration and fun elements on top of the tradition to cope with the increasingly young market. In this update, we have strengthened the combination of the modern and classic serif fonts of the brand Marco text, used the distortion of details to connect the brand’s youthful sense and interesting atmosphere, strengthened the visual flexibility of the brand, and made the brand have visual association with the product. The visual guide makes the preparation of pasta easier and simpler, while ensuring the rich details of the taste and the consistency of the quality. The integration of auxiliary gr