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US BRANDING STUDIO

Balancing Nature and Sophistication: Tula Spa’s Branding by LN Hung

by LN Hung ·

Nestled among leafy trees, Tula Spa proudly unites nature and humanity. Drawing upon the abundant flora of Vietnam, Tula Spa offers not only wellness treatments but an immersive experience that reconnects guests to the natural world. TuLa Day Spa is built on the philosophy of “Round head on top – Square feet below” embodying the balance between softness, relaxation, and stability, professionalism. This philosophy is not only a guiding principle in service quality but is also reflected in the brand identity, helping TuLa establish an image that is luxurious, sophisticated, yet approachable and trustworthy. Flexibility and Creativity (Round head on top) The “round top” symbolizes open-mindedness, adaptability, creativity, and fluid thinking. It can also represent wisdom, clarity, and a harmo

Packaging 2026 WBDS B r a n d

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