Bath Cosmetics Aalto Brand Identity Concept by Student Sofia Roitman

Aalto is a unique bath cosmetics brand created in Belomorsk, a town on the shore of the White Sea in the Republic of Karelia. Its formulas are based on valuable medicinal herbs and plants that grow in Russia’s north, carefully chosen to deliver essential vitamins and minerals, boost the body’s natural defenses, and restore energy and inner strength. The brand’s mission is to harness the gifts of the Russian north to improve the health and well-being of its customers, promoting harmony for both body and soul. Positioned as natural bath cosmetics, Aalto offers products that invite moments of tranquility, rejuvenation, and purification. The brand’s philosophy is built on the belief that cleansing the body is a pathway to inner renewal and peace. Every product is created with special care to u