Nua Dunes Packaging Design by Lazy Snail Design Elevates Saudi Dates
A Saudi Arabian desert landscape transforms into a luxurious packaging design. Dates have an almost mythical stature in the Arab world. This incredible fruit was often presented in an uninspiring manner and it was our assignment by Al Madinah Heritage Company, a PIF company, to create an ultra premium packaging that reflects the significance of this iconic staple, which is being offered through NUA, one of MHC’s brands which specializes in cultivating the finest dates in the world. And this is our journey for Dunes, the creation of a luxurious packaging for their exclusive product. A visit in the dunes can take your breath away. This ever-changing and yet so evocative landscape was the starting point for our concept. The soft ripples of the sand in Saudi Arabia were translated into a c
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