Bimmerle Evermann Packaging Design by Win Creating Images

Bimmerle Evermann – Tradition Reinterpreted What happened when traditional distillery Bimmerle asked us to create a concept that spoke to their love of the Black Forest? Tradition and modernity combined in a single malt and a blended whisky: meet Theo and Wilhelm. In close collaboration with the family business, we developed the design concept as well as the positioning, naming, and bottle shape for the modern heritage brand Evermann – a project close to the heart of the master distiller, who was keen to add two whiskies to the Bimmerle range. The two fictitious namesakes Theo and Wilhelm underscore the personality of the two whiskies – with Theo designed for the retail trade and Wilhelm as an upscale gastronomy variant. We gave the bottles a design that shows off their distinctive charact