La Rossella Brand Identity & Angel Hair Nest Nidi Capillini Packaging Design by Design164

La Rossella is a newly born brand, backed by four generations of expertise in crafting high-quality Italian food products. Bringing premium oils, pastas, and other authentic offerings to the UK market, the brand needed an identity that balanced its rich heritage with a sense of freshness, quality, and beauty. We were tasked with creating La Rossella’s Brand Identity and the packaging for first-ever product, the “Angel Hair Nest Pasta” (Nidi Capellini). The packaging needed to stand out on crowded supermarket shelves while maintaining a balance of simplicity and premium appeal. It had to evoke the tradition of Italian pasta while feeling fresh and modern for a global audience. Approach: To build the identity of La Rossella, we focused on the core values of freshness, quality, and beauty—the