Bladez Branding by Atomicdust Brings Sports Memories to Life

The idea behind sports memorabilia startup Bladez (pronounced like “blades”) is simple: give fans a chance to relive their favorite moments with medallions made of grass taken straight from the field, fairway or pitch. The blades of grass, compressed into a disc emblazoned with the logo or crest of a team or club, become a unique keepsake. Fans can buy Bladez celebrating their favorite club, a winning season, or even a specific game or match. The Bladez brand captures the nostalgia, pride and excitement of sports with one simple phrase: Own the moment. The logomark is a not-so-subtle nod to the product itself. Resembling the stripes of a freshly cut field and abstracted “B,” it’s designed to live on its own or alongside the brand name. The vintage print-inspired typeface strengthens the br