Bluemarlin Delivers Cutting-Edge Brand Strategy for Sanex’s New Extreme Sweaters Antiperspirant

London, 02.09.24 – bluemarlin, the award-winning brand acceleration agency, has revealed its latest strategic brand design for Sanex Dermo Maximum Protection 96 Hours Solid Stick Antiperspirant, a new addition to the Sanex Dermo range. Developed by Colgate-Palmolive, this groundbreaking product is poised to redefine the antiperspirant category, delivering a highly effective level of protection for individuals facing extreme sweating, all while upholding Sanex’s renowned commitment to skin-friendly solutions. Sanex, a trusted leader in personal care known for its gentle, skin-safe formulations, tasked bluemarlin with a unique challenge: to create a brand design that resonates with consumers dealing with extreme perspiration and celebrates the product’s technological innovation – all without