‘Not Your Classic’ Campaign for The Classic Laddie by Thirst

B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of the whisky category. At the heart of the campaign is the idea that while it may be called ‘The Classic Laddie’, there’s nothing classic in the way Bruichladdich looks or how it behaves. An age of individuality Gareth Brown, Global Marketing Director at Bruichladdich Distillery, says: “Bruichladdich’s The Classic Laddie is already known for its distinctive look and attitude. Our bottle and packaging en