Brand Design Agency Percept Develop Brand Positioning and Brand Identity Design for Organisation

Percept partnered with Australian Forest Products Association (AFPA) on this brand positioning and brand identity design project, helping promote regeneration and growth for the organisation. The Challenge The Australian Forest Products Association (AFPA) is a long-established national organisation that is committed to bringing to life the best in forest production, regeneration and sustainability. To coincide with their 10 year anniversary, the AFPA leadership team decided it was time to completely overhaul the existing visual identity and brand positioning. Percept developed a new brand identity that aligned with the internal values and vision of the organisation. The primary challenge was to ensure the final solution represented each segment of the association equally and communicated e