Brand Integration with François De Martignac by Ideologist

Ideologist bureau created a series of installations for the globally renowned French cognac brand François De Martignac, designed to seamlessly integrate the brand into the ambiance of restaurants. Ideologist developed both the concept for the brand integration and the design of the objects, drawing inspiration from the idea of the “edge of the world,” both in its literal and metaphysical senses. Martignac stands out as the only French cognac produced outside its namesake province. Harvested from grapes in the Cognac province, the beverage matures near the iconic Mont Saint-Michel castle and the Étretat beaches along the northern Normandy coast by the Atlantic, challenging traditional cognac production norms. The Atlantic has always been seen as the “edge of the world” for Europe and Europ