Hotel Anna&Bel: Cohere Turned a Historic Asylum into a Boutique Hotel Experience

Hotel Anna & Bel is boutique hotel, tucked away on the residential streets of Susquehanna & Belgrade in Fishtown, Philadelphia. Though the streets give the new hotel concept its name, the hotel’s brand narrative celebrates the two fictional sisters who are representative of the building that once served as a women’s asylum and later one of the city’s earliest retirement homes. Built with ornate details and architectural flourish, the client fully renovated this 1769 “home for indigent widows and single women” and the property’s restoration has been thoughtfully considered, with the oversight of the Philadelphia Historical Commission, to preserve its historic character and original charm. Cohere was enlisted to conceptualize the entire brand identity, narrative, and creative materials. Cohe