Brand Positioning and Strategic Branding for Frmefest Event by Percept Brand Design Agency

Discovery In an all-inclusive collaboration with Frmefest, strategic branding agency, Percept, orchestrated a transformative brand immersion session to define the event’s brand positioning. With few large events happening globally, the session was designed to develop brand positioning for Frmefest that would cement their industry leadership. To be industry-leading, they also worked with Percept on strategic branding that would give them a competitive edge. Employing a forward-thinking approach enabled Percept to identify unique opportunities for differentiation and spotlight areas to evolve the festival’s branding into the vision the owners shared. This set the stage for Frmefest’s vision and values that were built around their true purpose and ambition to be the best. Strategic Branding F