Brandberry Strategy & Design: Crafting Premium Packaging for Peritas Pet Food

Peritas is a pet food brand based in Istanbul, Turkey. The name “Peritas,” derived from Latin, means “skilled and expert,” reflecting the brand’s commitment to quality. Peritas Signature represents the super-premium product line within the brand. After deciding to launch this line, the brand collaborated with Brandberry Strategy&Design for visual brand identity. The brief was clear: a logo and packaging design that would reflect the high-quality nature of the product, fitting its super-premium positioning. The pet food market in Turkey is well-established, with major brands such as Purina and Hill’s dominating the super-premium category. As a newcomer to the market, Peritas Signature needs a design that would not only convey its premium identity but also stand out on shelves and attract at