Run For The Hills Creates an Immersive Silk Road-Inspired Identity for DOOD in Newcastle

Newcastle – DOOD, the latest F&B project by London-based design firm Run For The Hills, is an immersive step back in time to the age of exploration and trade, where the rich culinary traditions of Persia and the Levant come alive on the Quayside of modern Newcastle. DOOD (Smoke in Persian) connects past and present in a unique dining experience. The Silk Road, an ancient network of trade routes linking East and West, was a conduit for the exchange of ideas, cultures, and, of course, culinary delights. Among its many routes, none was more vibrant than the stretch that wove through Persia and the sun-kissed lands of the Levant. DOOD’s menu showcases classic Persian and Levantine dishes, prepared over open flames and infused with spices such as saffron, nutmeg, and sumac — ingredients first i