NEOM Brand Design Studio Elevates Pasta dei Prai with a Timeless Identity Rooted in Italian Heritage

A completely Italian brand and a family-owned company that focuses on quality aimed at a broad audience. The project was born to reconnect the essence of the product with the perceived value conveyed by the brand and packaging. The brand tells the story of the wheat fields (“prai” in Venetian dialect) and continues onto the table of those who recognize the good balance between quality and price. The brief: The company was set up as ‘Pasta Veneta’ in north-west Italy in 1984. After acquisition by Bergi S.p.A. in 2008, it became Pasta dei Prai, from the street where the production plant stands. The company is run by the Bergamin family who want to create a brand able to offer its customers a quality product at an accessible price without renouncing the family motto “quality pays”.The constru