Branding and Packaging Design for a Mezcal Brand Made with Heart by Studio Fen

This exciting collaboration brings together the diverse talents of graphic designer Studio Fen and illustrator K Page, merging our distinct yet complementary skills and shared passion for innovative design. Our goal was to craft a brand identity that truly encapsulates every facet of the project. We focused on everything from the rugged, hand-drawn typography and striking, bold illustrations to the intense, smoky flavours of mezcal, the fierce yet captivating wildlife of the Mexican desert, and the brand’s engaging tone of voice, which strikes a perfect balance between authenticity and playful energy. At the very core of the brand is Fuego Corazón, meaning “Heart Fire.” This powerful name speaks to the true essence of mezcal, a spirit born from the ancient tradition of burning the heart of