Building a Prestige Identity Reflective of Wyoming by Kinship Creative

Wyoming Whiskey’s organic brand growth led to a fragmented brand presence that had too many inconsistent asset options and a misaligned aesthetic when compared with its ‘rugged luxury’ personality. This lack of visual consistency hindered the brand’s ability to communicate its unique story effectively, especially as it sought to resonate with a more knowledgeable and engaged whiskey drinker audience. To achieve its prestige growth aspirations, the brand needed to strengthen and unify its identity, aligning it with the distinct values and expectations of its evolving target market. A defining aspect of Wyoming Whiskey, and one that greatly influenced the design process, is that—unlike most American whiskies—every drop is produced, aged, and bottled in one extraordinary location: Wyoming. Th