Epic Rolls’ Playful Brand Identity Engages Young Consumers by Tidy Studio

Commissioned research revealed a gap in the market for younger consumers. We helped shape the vision and create bold, playful branding that captured the attention of both supermarkets and customers alike. As a longstanding partner of Peter’s, we were involved early in the conception of Epic Rolls. From taste panels to strategic insights, we helped shape the product’s direction, creating a new brand designed to fill a clear gap in the market. The vision Research commissioned by Peter’s revealed a key insight: while younger audiences were highly engaged with sausage rolls, the market was dominated by brands catering to traditional consumers. There was a clear opportunity to create something new—bold, exciting, and tailored to a younger demographic. Based on these findings, we helped shape th