Miin Silok’s Packaging Design Inspired by Korean Tradition

The premium skincare brand “Miin Silok,” whose key ingredient is rice lees extract from Korea’s traditional liquor, makgeolli, combines the meaning of “miin” (representing both inner and outer beauty) and “silok” (meaning chronicles of centuries-old, proven data). This naming reflects the trustworthy ingredients and technological expertise of HLB Life&Health care. With the slogan “Beauty Archive,” the brand conveys its value intuitively while enhancing its global scalability. The logotype maintains the distinct “bichim” feature of Hangul’s Myeongjo typeface, blending it with modern aesthetics to harmonize the elegant curves and straight lines of Hangul, emphasizing Korean beauty. Inspired by the vertical writing style used by ancestors, the brand adopts a vertical logotype as its signature